About Us

Established in 2013 in a Bedroom in Jamaica Queens,New York, Against Ridiculous Trends has finally become what it was intended to be since the start of its 13 year journey as just a good idea, its finally become an established brand.

The Brand, which intends to join he ranks of other popular street wear lines, defines itself by it's ability to deliver style as well as comfort, focusing mainly on tee shirts, sweatshirts, joggers, and head wear.

 

Against Ridiculous Trends was Founded by Cory "Friday the King" Robinson, who's had a dream of designing clothes for years, mainly as a means to save money on buying clothes, but also as an opportunity to personally flex another of his creative muscles.

"I look at creativity less like an inspirational means and more like a confrontational medium. Creativity sees what you're good at but that you carry doubts about, and pushes you to make something from that place. It feels scary, because the results are unknown, uncertain, and mysterious, but that place is a breeding ground for strengthening the muscles of your imagination" - Friday

 

The Journey has only begun, and the Fall of 2026 is the perfect time people focused more on personal style, comfort, and freedom, and less on sticking to the confines of Trends simply because they've become Popular.

Because at the end of the day, We can ALL stand to be more of ourselves, and to Be Less Trendy!